Revitalizing Underutilized Gameplay: Breathing New Life into Pokémon GO's Mega Evolutions.
Crafting Customizable 'Spin the Wheel' UI for Dynamic Decision-Making
Expanding monetization and improving Player-to-Player gifting in Pokémon GO.
Establishing a Robust User Research Process at Niantic for Pokémon GO.
How the UX Design of Branching Quests has Transformed User Engagement and Decision-Making in Pokémon GO.